What if we could take people out of the rat race of daily life and transport them on an incredible micro-adventure to reconnect with nature? 

In ‘The Slow Brew’ campaign, that’s exactly what happened. On 6 February, 2023, we gatecrashed FWD:Coffee in London and transformed people’s coffee breaks into a mini urban nature experience. Gifting them with a toolkit and a map, a secret itinerary turned flat white-sippers into nature connoisseurs. Eventually, ‘the Slow Brew’ route guided people to a local community garden where they were instructed to sink into the spongy embrace of moss beds, close their eyes and focus on the intricate sensations of the natural world.

In other words, nature isn’t just “out there somewhere”. It’s right here, living and breathing, in the heart of the city and the hope is that one day, all cafe menus will display nature adventures on their menu alongside coffee…

We’ll certainly drink to that.