Creatives:
Sam Collins & Ivan Stanojevic
Agency:
The&Partnership
Illustrator:
Wei Wu
Execution:
OOH, Influencers, Social, PR
What if we could approach nature more lovingly, taking inspiration from artists behind the ecosexual movement?
Enter ‘Ecokamasutra’, a campaign designed to rekindle the romance between nature-shy Brits and the fertile outdoors. To get the sparks flying, we created a handy-yet-hilarious ebook helping eco-virgins, those yet to dip into a deeper relationship with nature, become intimate with the natural world.
With expert guidance, everyday interactions with nature become moments of deep connection – sunbathing becomes a “Golden Shower Hour” while cloud-spotting is elevated into “Cloud Voyeurism”.
