When young people are anxious, stressed out and rushed, they don’t have an immediate outlet to decompress and restore mental balance.

With this campaign, our creatives wanted to show that not only does a readily accessible outlet exist but it has benefits you can barely imagine. That tonic is called “Nature” and it is a magical mental health portal for lasting wellbeing. 

To awaken our audience to the life-enhancing properties of this wunder-medicine, and encourage them to trial the great outdoors, we created hypnotic, captivating visuals (social and OOH) showing young people floating in outdoors bliss, their worries melting away, finding deeper connection with every moment. 

Forget the quick fixes. It’s time to tap into your ancient bodily biochemistry and embrace the best trip of all; Nature.