Targeting an overlooked audience for environmental campaigns, the ‘Seed Saga’ campaign went where few have dared to tread, attempting to ignite the interest of the gaming community in real-world gardening!

Starting with the Blooming Passiflora, then Flax, and ending with the Crimson Sunflower, fans of the game Guild Wars 2 will gather to uncover foraging locations dispersed throughout their virtual world, learning real-life growing tips from a nature guru and levelling up on their eco knowledge.

But here’s the twist; gamers can also get their hands on a highly collectable, limited edition seed packet to plant in real life and farm resources for real! 

Twitch influencer Little Bunny and TV presenter, nature activist and author Nadeem Perera launched SeedSaga to gamers via an in-game nature walk Livestream foraging plants from Guild Wars 2.

Head to www.seedsaga.co.uk and pick your preferred plant. Game on, Guild Warriors. 

Time to lay your claim to the universe’s coolest seed packs and harvest all the perks for this world too.