We focused extensively on the inspiration drawn from youth culture, specifically emphasising humorous and accessible language. Our goal was to craft copy that not only entertains but also captures attention, prompting individuals to divert their gaze from their phones and retain the message displayed on the billboard.

Our concentration centred on mental health, with a particular focus on seasonal depression. From a scientific perspective, one of the most effective natural remedies, easily accessible and cost-free, involves Vitamin D and serotonin, primarily obtained through sunlight exposure.

The visual elements were deeply influenced by youth culture, allowing us to establish a brand identity that promotes the spring 2024. Gen-Z has shown a distinct interest in retro and vintage aesthetics in recent years, spanning from fashion to graphics. In our approach, we honed in on the vibrant and bold characteristics of 1970’s graphic design.