In an era of fast digitization and standardization, majority of Gen Z individuals, often live in their mobile phones/computers. This spring I challenge them to LOOK UP from their screens, LET SOME SUN IN and embrace the three-dimensionality of Spring. Steering away from anything 2D, spring is all about 3D.

Created with the aim of attracting attention within a fast paced lifestyle. Urging change, while introducing a connection with the three-dimensional nature of spring itself.

A series of three possible billboard designs, revolving around the same visual language, representing the concept of three-dimensionality throughout.
Always presented within their context.

SPRING IS 3D.