Student:
Cristina Lambertini
University
Oxford Brookes
The aim of this campaign is to spread around the youth the vibe of spring through some iconic classical masterpieces which composers, such as Vivaldi, Debussy, Rimsky-Korsakov, Strauss II and so on, wrote to celebrate the blooming season.
The means of communication that I considered most suitable for young people is Spotify. By scanning the Spotify codes from the app, people will be able to listen to the pieces without having to search for authors or titles. The background of each billboard is an abstract representation of the fusion between the rhythm and progression of the notes on the musical pentagram and between colours, flowers, plants, landscapes, animals and insects evoking spring.
